In the wonderful world of reading, people have done all sorts of market research regarding the types of books that people read. One interesting finding to come out of this research is that size of the book (ie., the number of pages) does indeed matter. If a book is over 400 pages, people are less likely to finish it.
HipType (http://www.hiptype.com/) also provides a number of other data points on who’s more likely to read what. Gender, in particular, is a relevant factor. In terms of genres, females, unsurprisingly, are more likely to read romances and males historical books. Women are more likely to finish a book than men and more likely to read a book with a female lead character. And books with a female protagonist are 40% more likely to be a bestseller.
With the dawn of e-books, price has also become a serious consideration. According to HipType, books priced at 99 cents are twelve times more likely to be sold than higher priced books. But at the price point of $3.99, authors make the most revenue.
So what does this all mean? Well, it means that would-be authors may want to take the reading habits of people into consideration. Marketing goes beyond just price point, but also genres, characters, settings and length.
And with the explosion of the self publishing books and even for traditionally published books, marketing is falling more and more on the author. As awful as it may sound, practical considerations are a smart business choice. If you’re book is over 375 pages, shorten it. If you have only a male lead, add a female. Combine romance and historical subplots. All reasonable ideas when trying to generate a book of mass appeal.
So what do you think? Do you think a marketing scheme should be considered at the story development stage?